Rolls-Royce rebrands itself

Rolls-Royce is seeking to employ an external PR agency to help rebrand the luxury car maker as ‘cool’. Rolls-Royce has allegedly never worked with external PR agencies before and is said to be in negotiations with numerous agencies to help market its new Ghost saloon to young, wealthy consumers. A higher-ranking Roll-Royce source said: “It's not something we've done in the UK before, but we'd be